The PR Masterclass.pdf

The PR Masterclass PDF

Alex Singleton

The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity - one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy.

PR can do more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably practical book.
--Drayton Bird, author, Commonsense Direct and Digital Marketing

The lessons contained within The PR Masterclass should be plastered over the walls of organisations seeking to utilise the media effectively for their campaigns. This book is a must-have reference point.
--Ryan Bourne, CityAM columnist and Head of Economic Research, Centre for Policy Studies

This is an important book about public relations and how the media is changing. Singleton is a straight-talking journalist-turned-practitioner who pulls no punches. He calls on the industry to grow up and adopt the rigour of a professional discipline. Its a call to action that I wholly heartedly support. You should read The PR Masterclass if youre new to public relations or work in the profession and want to continue doing so.
--Stephen Waddington, European director, Ketchum, and 2014 President of the Chartered Institute of Public Relations (CIPR)

Provides all you need to know about securing press coverage.
--Fraser Seitel, ODwyers PR magazine

Every page is packed with insight and practical advice.
--Steve Harrison, co-founder, Harrison Troughton Wunderman

Written in a no-nonsense style, every chapter contains a mine of information about the subject. Whats more, its clear that Alex knows the business inside out. This is the kind of book you need to have close at hand. Do what it says, and youll be miles ahead with your PR.
--James Hammond, brand consultant

Alex Singletons book on public relations strategy is an excellent practical guide to the real world of PR.
--Ray Hiebert, Editor, Public Relations Review

KreativePro™ Digital Media Masterclass

4.31 MB DATEIGRÖSSE
1118756231 ISBN
Englisch SPRACHE
The PR Masterclass.pdf

Technik

PC und Mac

Lesen Sie das eBook direkt nach dem Herunterladen über "Jetzt lesen" im Browser, oder mit der kostenlosen Lesesoftware Adobe Digital Editions.

iOS & Android

Für Tablets und Smartphones: Unsere Gratis tolino Lese-App

Andere eBook Reader

Laden Sie das eBook direkt auf dem Reader im Hugendubel.de-Shop herunter oder übertragen Sie es mit der kostenlosen Software Sony READER FOR PC/Mac oder Adobe Digital Editions.

Reader

Öffnen Sie das eBook nach der automatischen Synchronisation auf dem Reader oder übertragen Sie es manuell auf Ihr tolino Gerät mit der kostenlosen Software Adobe Digital Editions.

Aktuelle Bewertungen

avatar
Sofia Voigt

Learn how to get traffic from Pinterest to your affiliate links and earning thousands of dollars. You want to drive thousands of visitors to your site for free. Grow your email list and boost your income with the best Pinterest affiliate masterclass. The PR Masterclass ebook by Alex Singleton - …

avatar
Matteo Müller

“I am so grateful to Heather Burgett for her PR coaching in Inner Circle! I love her holistic approach. A huge aspect is mindset and persistence because let’s face it, putting ourselves out there for the whole world to see is not exactly the easiest thing for everyone to do. Dr. Jane Goodall Teaches Conservation | …

avatar
Noel Schulze

Oct 21, 2017 ... Catalan separatists giving PR masterclass. Catalonia's independence advocates are winning 'the battle of image and emotions'. Sat, Oct 21 ...

avatar
Jason Lehmann

Who we are: MasterClass is transforming online education by enabling anyone in the world to learn from the very best. We are deconstructing what makes an actor able to cry on demand, how an athlete defies gravity, and what it takes to write a bestseller. Masterclass Resources — Meltwater

avatar
Jessica Kohmann

‎MasterClass: Learn New Skills on the App Store