The Art of the Long View.pdf

The Art of the Long View PDF

Peter Schwartz

What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life-bottom-line numbers, for instance-but the intangibles: our hopes and fears, our beliefs and dreams. Only stories-scenarios-and our ability to visualize different kinds of futures adequately capture these intangibles.

In The Art of the Long View, now with the addition of an all-new Users Guide, Peter Schwartz outlines the scenaric approach, giving you the tools for developing a strategic vision within your business.

Schwartz describes the new techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the worlds leading institutions and companies, including the White House, EPA, BellSouth, PG&E, and the International Stock Exchange.

Art of the Long View: Planning for the Future in an ...

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The Art of the Long View.pdf


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